Layout ▪ Typography ▪ Copywriting ▪ Web
|Project||Create printed sell sheets to use when prospecting and pitching to large retailers.|
|Goals||Introduce the Soul Flower brand and outline product lines. Communicate unique selling points as a vendor. Entice buyers to call and have a conversation about their store needs.|
|Tools||InDesign, Photoshop, Illustrator, XD|
I designed the layout for the flyers to be easily scannable by busy retail buyers. I prioritized using on-brand photos of Soul Flower products to convey the brand vibe and allow the products to shine.
I drew custom vector icons to visually represent the four highlighted selling points. I offset the color in the icons to reflect the handmade nature of Soul Flower screenprinted products.
Because sales sheets have mere seconds of consideration, I knew the text needed to be concise. Part of my research for this project included taking a highly-specific course on LinkedIn Learning on how to Design a High-Impact Sell Sheet. From there, I crafted a succinct value proposition statement and wrote complementary copy.
Flyers will be sent to prospective buyers via a pitch package. I created a folder that holds one of the two flyers chosen for the recipient, along with a product catalog and samples like stickers, magnets, and embroidered patches.
I designed the outside of the folder to use Soul Flower’s simple core branding, but the inside has a fun surprise. I created a collage of miniature versions of Soul Flower stickers for the flaps, which shows off a variety of bestselling designs in a small space.
To round out the pitch experience, I re-designed the wholesale homepage to be a simple landing page accessible via the flyer’s QR code and url. I repeated similar imagery on the webpage, with additional details about Soul Flower’s abilities as a vendor as well as a link to get started.