Marketing ▪ Layout ▪ Copywriting ▪ Web
|Project||Email marketing campaigns with website banner graphics.|
|Goals||Create email newsletters to send 1-2x/week. Emails should be eye-catching and encourage sales. Use only existing photo assets due to temporary pandemic layoffs.|
|Tools||InDesign, Photoshop, Wordpress|
I created layouts for email blasts introducing new Soul Flower product lines. I then applied the look & feel to web banners for desktop and mobile, for consistency across channels.
Because of short staffing, I utilized existing photography and made product mockups when needed.
To launch new Soul Flower notebooks, I wrote a blog post compiling 64 creative writing prompts. I featured a link to this content in the email as inspiration for ways to use the notebooks.
Riding the wave of early pandemic stay-at-home activities, I created two Soul Flower-themed coloring books. I drew each page by hand, featuring favorite Soul Flower designs and illustrated versions of model photos. I created the digital coloring book files, took photos to use on the web shop, wrote product descriptions, and designed all marketing materials.
Blog post I wrote that features a freebie coloring page
For our Valentine’s Day sale, I created a simple graphic formula using a curated selection of existing model photography. I then applied the visual style across email graphics and web banners.