Soul Flower Rebrand


Created new logo and brand guidelines, and applied new branding to garment tags, stationery, and marketing materials.








About Leiah


Leiah Jansen is a graphic designer and artist currently working as a Senior Designer for the apparel & gifts brand Soul Flower. Her interests include illustration and hand lettering, print design, surface design, and branding. Her background is in art, with a degree in Studio Art from the University of Minnesota. She is currently based in Washington, DC.

Products featuring her designs have been sold at retailers like ModCloth, Free People, and in hundreds of independently-owned boutiques across the US.