Print Layout

Soul Flower Wholesale Fall/Winter 2017 Catalog

I did the layout for this catalog and was excited to feature the printed collection that I worked on, Happy Daze. With this layout, repetition and ease of use were paramount.

Soul Flower Retail Spring/Summer 2017 Catalog

The first retail catalog to truly present our fresh branding. All the photos and styling were done by our in-house photoshoot team: I just did the layout for this catalog.

Soul Flower Wholesale Spring/Summer 2017 Catalog

Huge, full-page photos were the shining star of this catalog. My role was graphic design and layout... along with creating a bunch of the designs, of course :)




Soul Flower Retail Fall/Winter 2016 Catalog

Soul Flower's first retail catalog in over 2 years! On a short deadline, we decided to repurpose the wholesale catalog layout. I made slight tweaks to every page, and created new layouts for several pages to better showcase the product.

Soul Flower Wholesale Fall/Winter 2016 Catalog

After a break from being principal graphic designer for print work at Soul Flower, my roles in this wholesale catalog were page layout and some photo editing. I also created the "eco goodness" collage, which was translated to tradeshow posters and other marketing materials.




Manifesto for Soul Flower 2014

This project started off with the mission to craft the perfect manifesto statement for Soul Flower. I was part of the team that helped write it, and I did the layout and little doodles in the text. It was screenprinted on green paper: a print for every Soul Flower employee.

Soul Flower Retail Spring/Summer 2014 Catalog

For this printed retail catalog, my primary roles were creative direction, page layout, and photo editing. I also helped with copywriting, proofreading, and pre-press. All of the watercolor backgrounds I created with real watercolor paints on textured paper. Instead of purchasing a pack of pre-made digital watercolor graphics, I made my own. By creating them myself, I was able to customize the shapes I needed, as well as the colors and sizes. I painted on textured watercolor paper and then scanned in the pages to use in the catalog layout.




Soul Flower Retail Fall/Winter 2013 Catalog

My primary roles for this print catalog were page layout and photo editing. I also helped with the design direction, proofreading, and pre-press. And I drew the little nature illustrations. My biggest challenge with this project was keeping the layout simple while still including lots of product and making sure the information was presented simply and easy to read. View full layout here.

Soul Flower Retail Spring/Summer 2013 Catalog

My roles for this print catalog were page layout and photo editing. I also helped with the design direction, proofreading, and pre-press. View full layout here.

Soul Flower Wholesale Fall/Winter 2013 Catalog

My roles for this printed catalog were page layout, garment illustrations, photo editing, and pre-press. I also assisted with overall creative direction and proofreading. For this catalog, I updated the garment silhouettes from my previous hand-drawn ones to vectorized garment "flats" and learned that new skill in the process. View full layout here.

Soul Flower Wholesale Spring/Summer 2013 Catalog

My roles for this printed catalog were page layout, garment illustrations, photo editing, and pre-press. I also assisted with overall creative direction and proofreading. I drew all the garment silhouettes by hand and then created digital mockups of colors and graphics. View full layout here.




Soul Flower Retail Fall/Winter 2012 Catalog

My roles for this 40-page printed paper catalog were page layout, photo editing, hand drawn background illustrations, front cover hand lettering, and pre-press. I also assisted with creative direction and proofreading. View full layout here.




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I also did the layouts for:

Apparel Designs

Pattern Design

Print Layout

Illustration

Graphic Design

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© Leiah M Jansen 2016-2017