Soul Flower Wholesale Spring/Summer 2019 Catalog
I designed and implemented the layout for this catalog, focusing on the art while showcasing new product. The goal with catalogs is always to present all items in a clear, easy-to-understand way that encourages sales and educates customers on the eco qualities of each item.
Soul Flower Wholesale Fall/Winter 2018 Catalog
I did the layout for this catalog, which mostly followed the template of past catalogs. I made tweaks based on feedback from customers to make the info easier to digest and use.
Wedding Graphic Design
For this wedding, I created a set of custom, hand drawn illustrations of plant life found in the wedding's location of Vermont. I then used these illustrations throughout the pieces I created: Save the Date card, invitation, RSVP card, place setting name cards, table markers, and menu.
Soul Flower Logo & Brand Refresh
In late 2016, we refreshed the Soul Flower logo and branding in house. The goal was to refresh the old "flower drawing" logo and make something symmetrical and modern, but still keep it recognizable. Working with a team, I designed the logo, drew the wordmark, and created all the initial newly-branded printed items. History and my thoughts on the logo >>
Tor Project Fundraising Campaign 2015
Worked with a team of employees and volunteers at the Tor Project
nonprofit and created graphics for their very first official fundraising campaign. I created a logo, social media profile branding graphics, t-shirt and sticker designs, thankyou card, and dozens of social media share graphics featuring donors and supporters. I tried to keep everything on brand and similar throughout the month-long campaign.