Soul Flower Logo & Brand Refresh
In late 2016, we refreshed the Soul Flower logo and branding in house. The goal was to refresh the old "flower drawing" logo and make something symmetrical and modern, but still keep it recognizable. Working with a team, I designed the logo, drew the wordmark, and created all the initial newly-branded printed items. More of my thoughts on the logo >>
Infographics for Soul Flower
Online quizzes, charts, and infographic-like graphics to be shared on social channels. Created with content provided by Soul Flower staff writer and social media coordinator.
Tor Project Fundraising Campaign 2015
Worked with a team of employees and volunteers at the Tor Project
nonprofit and created graphics for their very first official fundraising campaign. I created a logo, social media profile branding graphics, t-shirt and sticker designs, thankyou card, and dozens of social media share graphics featuring donors and supporters. I tried to keep everything on brand and similar throughout the month-long campaign.
Tor Project Roots Logo 2013
I created this variation on the Tor onion logo as a t-shirt design. And it got printed on t-shirts. But after that, the Tor community really embraced it and it has now been used as a logo for the Orbot app, and repurposed on a variety of graphic designs (business cards, posters, postcards, etc). Someone even got it tattooed on their arm
Digital Collage Graphics for Soul Flower
One of my favorite styles to work in is digital collage. Sometimes I am able to use this style for marketing graphics for Soul Flower. My process for creating graphics like this is usually to work from 1 main image and a concept/mood. I use Photoshop, and add layers of color, graphics, gradients, and textures and adjust blending modes and masks until it feels "just right." When creating these for Soul Flower, I'm lucky to always have a plethora of graphics to use, since I can pretty much use any design that's screenprinted on their garments.
Footnotes: Barn Dance 2015
Footnotes Studio of Dance
is a small local dance studio in the little west-central Minnesota town of Morris. Every spring the students perform in a spring recital. The theme for 2015 was "Barn Dance." I first drew the boot by hand, tracing the outlines with ink and then scanning it in to the computer. The rest of the poster I created in Photoshop, layering textures and colors. I wanted this poster to feel country, but still look young and hip.
Footnotes: Dancing Through the Decades 2014
Footnotes Studio of Dance
is a small local dance studio in the little west-central Minnesota town of Morris. Every spring the students perform in a spring recital. I created this poster first, and then repurposed elements from the poster into a t-shirt design.
Footnotes: Change the Channel and Dance 2013
Footnotes Studio of Dance
is a small local dance studio in the little west-central Minnesota town of Morris. Every spring the students perform in a spring recital. I created the poster first, and then repurposed elements from the poster into a t-shirt design. I traced the silhouettes from photos of dancers that I took during a different dance show a few years prior.
Soul Flower Lookbook: Early Spring 2014
For this project, my primary role was to assist the creative direction of this lookbook. I researched and gathered ideas to determine the graphic style and mood. I then worked with one other creative team member to split up the work of creating the pages. She created half the pages and I made the other pages. We worked separately to create our digital collages, but since we worked from the same intial moodboard, our pages worked together cohesively to successfully create one lookbook with pages made by two different designers. I used photos from the yoga photoshoot and Photoshop to meld the photos together to create a dreamy, new-agey look. After the lookbook was complete, I made several additional marketing graphics for online. I used the same basic graphic style, with a little less filters and moodiness so they would translate well while still looking cohesive in the whole campaign.
Soul Flower Lookbook: Summer 2013
For this online-only lookbook, my role was photo editing/manipulation and page layout. I also helped plan the artistic direction. I created a moodboard as part of the initial creative planning. The photography team recreated some of the shots during the photoshoot and I adapted the sunny colors and filters in the final lookbook. In addition to the page layout for the lookbook, I created several online marketing graphics for the website, email, and social media promotions. All were made in a similar graphic style so the whole campaign would look cohesive.
Soul Flower Lookbook: Winter 2012
My roles for this online lookbook were page layout, photo editing, and hand made background illustrations (snowflakes). I also assisted with overall creative direction. I drew all the snowflakes by hand, scanned them in, and then created custom Photoshop brushes with them. In addition to the page layout for the lookbook, I created several online marketing graphics for the website, email, and social media promotions. All were made in a similar graphic style so the whole campaign would look cohesive.